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Why Do We Need A Creative Approach To Diversity and Inclusion?

We need creative-thinking when logical-thinking doesn’t lead us to the answers we need. Have you ever been in a position where you just can’t “solve” a problem sufficiently enough? That is when you need creative-thinking. Creativity as a skill is highly sought after because it can open the door to new opportunities. 

The issue is that many people consider highly creative people as unique and especially talented. We tend to want to emulate creative geniuses (think Steve Jobs) to break through our fixed thinking and to see new possibilities where other’s cannot. What we know is that creative-thinking is not as mysterious as it would initially seem. In the research by Dr. Jacob Goldenberg and popularized in the book Inside the Box, the results of highly creative ideas are often based on counter-intuitive patterns of thinking. 

Many creative people don’t even realize they are using these patterns to come up with their ideas. Over the last 23 years, we have identified the most successful patterns that lead to creative new ideas and have been able to replicate them across industries and business issues. Many products, services and processes we enjoy today come from this way of thinking. Join us to learn how to bring a systematic approach to creative-thinking into your next “brainstorming” session. 

What We Promise


You need creativity to build better products and solve your biggest business problems. Our Inclusive Innovation Lab eliminates fixed thinking, optimizes talent resources and reskills your teams for better take-to-market ideas.


Organizations with diverse teams during ideation improve their financial success. Our proven creative problem solving methodology guarantees a fast track to new ideas to persistent problems and guarantees immediate engagement in teams.


We help you bring inclusion "talk" to the operational-team-level "walk", catapulting your organization's reputation as an employer of choice for high potential female talent.


You need to respond to a diverse global marketplace and reflect your customer base to drive revenue. This starts on the inside. We inspire new conversations and action toward inclusive cultures.